Archive for January, 2011

There are numerous home based business opportunities available on the internet for anyone who wants to become a business owner and not have to answer to a boss, or make the journey to an office every day. If you already have your own online business and work from home, but are struggling to make money online, you may want to think about personal coaching, or maybe joining an online coaching group who can help you to get going.          

The advantage of having a personal coach or belonging to a coaching group is that they can not only advise you on the best methods to use to promote and advertise your business, but they will also hold you accountable, to ensure that you complete the tasks set for you at each meeting you have with them. It is amazing how having a work book and being answerable to someone else can make you carry out the necessary work that will lead to success.

One of the biggest problems many home based business owners confront is the ability to remain focused and work consistently on their businesses.

This is even more noticeable when the work is being done on a part time basis. After a long and busy day it is really difficult sometimes to sit down and work on your online business opportunity when the thought of relaxing in front of the TV is so enticing. Even people who are really motivated can get side tracked and end up sitting in front of the computer without being productive.

By joining a coaching program or having a personal coach, you will be far more motivated and your home based business will benefit as you learn to work consistently just by completing the tasks set for you on a weekly basis.

The ultimate reward for following this path is that as your home based business begins to grow and starts showing a profit, you will realize that the hard work and effort you have been putting in is paying off and you are actually making money online, instead of just struggling along.

One thing that will give you the opportunity to achieve success as an online business owner is by building link popularity to your website. What “link popularity” is really, is just a term for measuring the quantity and quality of back links where other websites have linked to yours. Your online business website is naturally the one that you will concentrate your link building efforts on.

There are a number of different methods that you can use to begin building back links to your website, but the majority of them take time and a certain amount of effort, and some of them can also be a pretty tedious and boring task to undertake. The thing is that as long as the search engines continue to use link popularity as a means to gauge how to rank your website, you will need to constantly carry out link building practices. Unfortunately it is not the kind of thing that you can do once and forget about it.

The good thing about building link popularity to your online business website is that it need not be difficult, as you can vary the tasks involved to make it more interesting to do. Here are some of the ways that you can get links to your site, keeping in mind that one way back links are superior to any other kind.

You can comment in forums and on other people’s blogs where you are usually allowed to leave a link to your website within your signature. You can submit your website to the various search engines or you can do article marketing, which is in my opinion is one of the best and least boring ways of building link popularity to a website.

Admittedly it does take more time to write and submit articles to article directories than it takes to submit your website or comment in forums but the rewards can be so much greater when it is done correctly.

The secret to writing and submitting articles to get the links to your online business website is to do the job consistently. This can often be difficult for many internet marketers, but there is a solution and that is to outsource the writing of your articles to someone else. There are thousands of freelance article writers online and many of them can be
found on websites such as Elance.com, but if you know your subject and your audience well then it is usually quicker and better to write your own articles.                 

If you choose to have someone else write the articles for you then you must be sure to give them the targeted keywords that you want them to focus on. When first starting out or if you are new to a particular niche then it is better to find keywords or keyword phrases that are less competitive as you will get your website ranked much quicker. You can find good keywords to use by researching them using a tool like
Google Adwords which is free to use. The more focused and relevant your keywords are the better the one way back links to your website will be.

You can develop your own article marketing strategy, but one way to do it is to write say five articles in one day, in other words make a day that you do nothing but write articles, and then trickle the submission to the various directories.

If you are short of time there are some excellent article submission sites that will submit your articles for you and they will submit to hundreds of article directories. Some of them even have a service where they will trickle you articles so that they are spread out over a period of time to the different directories, and they also have the software for you to basically spin the article so that the same article appears differently in the various directories.

It is well worth investing in an article submitting service as they can do the job much more efficiently than you can yourself and it will save you many hours of boring labor. Bookmarking your articles will also help in building back link popularity to your online business website, and the more links you get, the more traffic you will get and your sales will grow.

The most popular social site on the internet today is Facebook. With literally millions of user world wide it is essential for anyone with legitimate online businesses to understand how this phenomenon can be used to promote their online businesses.                                          

There are many home based online business owners who avoid Facebook for some reason, but if you are an online business owner then you should be on Facebook. It does not mean that you need to spend every minute of every day there in order to benefit from it, but by spending an hour or two a week there you can promote your business for better success.

Here are 5 ideas that you can use to promote your legitimate online businesses on Facebook.

1.  To begin with you can use Facebook as a way to become known, to highlight yourself as a real person and get your business in front of more people. The thing to remember though is that Facebook is first and foremost a social site, so by just telling people to buy something it is not going to work very well.

This is your opportunity to engage with prospective customers and begin building a relationship with them. A good way to do this is by setting up a fan page for your online business. This will give people an idea of the type of product or service you are offering and how they can benefit from it.

2.  As another alternative you could add Facebook to your blog so that people who read it who are not yet customers of yours can still share your posts with their Facebook friends. There are numerous plugins that you can use to perform this task and not only will you get backlinks, but you will also have the advantage of being able to leverage Facebook users to increase your online exposure.

3.  Why not run an online contest? Social sites are all about interacting, and Facebook is no exception. Just be sure to read the Facebook guidelines before you break any rules and get banned, as this will not help anyone. If you are short on ideas, then try something simple such as getting people to share which of your products they favor the most.

Not only is this an excellent way to get people involved, but it will also give you more reviews, and as a reward you could give away a free gift voucher or a discount on their next purchase.

4.  Create a social circle of people who are involved in the same industry as you are and maybe try to have one online business in each city in your state. You can all connect that way and have a network to build partnerships with businesses that compliment yours within your own community.

5.  Finally you can advertise your online business with Facebook ads. These ads are relatively cheap when compared to other PPC advertising offers, and well targeted ads based on interests can increase your profit, even if they are not the main part of your advertising campaign. Spending a few dollars to test this type of advertising out may just help you to find a breakthrough, and you won’t know unless you give it a try.

These are just 5 ideas on ways to promote your legitimate online business using Facebook. There are many more ideas that can be used, but keep in mind that no matter what tactics you decide to use, Facebook is a social network and people go there to connect with others and enjoy themselves, so it is essential that you concentrate on creating an inviting and friendly experience and worry about the sales later on.

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