Search engines are still a good source of getting traffic to your website and will most probably remain a main player for many years to come. This is the reason why it is so important to optimize your website and have a good strategy in place for the search engines if you hope to continue receiving long term targeted traffic. While website structure is essential for ease of use as far as your visitors are concerned, you also need to ensure that your site remains search engine friendly as well.
Here are some tips to improve your website structure for your search engine optimization efforts:
1. Name Sections and sub-sections on your website by making use of your keywords. In other words if you utilize your section names with the main keywords you are targeting and you have enough content to create a section on your website, then there is a pretty good possibility that other people are also looking for the same type of information, which can improve your SEO tremendously.
2. Get rid of redundancy. This is something that has always been a problem in the creation of website structures and it is even more obvious with blogs. It is a problem that almost everyone will experience at some stage. What happens is that you finish up with several categories or sections that are almost identical. For example, you could have one category for Windows Operating Systems and another that is Window 7 and as you can see these categories are both covering pretty much the same topic. The only thing that is different between them is that the one category is general and the other is specific. What will happen over a period of time is that you will want to publish a post or a page under both of these categories, and this will become a problem because if you split the links you will not have any control over which category ends up getting liked to by others. There is the chance that if each post contains five links then you could end up having ten links to one single post. Even more disturbing is that where your competition may have seven links to one single post in one single category, not only will they finish up with more back-links than you for just one post but truthfully you could have been way ahead of them with a better website structure.
3. Keep the tiers to a minimum. It is very important in order to get the benefit of search engine optimization (SEO) that you limit the number of tiers in your website structure. Normally a website will have five to seven main pages on their navigation bar, and each of these pages will then have various sub-pages which are considered the second tier. It is better not to go beyond this to the third tier as the search engine spiders will only index a portion of a website on any visit and if you take the ties too deep more than likely some of the pages will not be indexed.
There are a varied number of methods with which you can structure your website to gain the benefit of effective SEO or at the very least make your site more search engine friendly, and the good thing is that in the majority of cases these steps will also make navigation easier for your visitors.
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