Because there is so much importance placed on promoting your website online, many home business and small business owners never even think about promoting their websites offline. There are a number of different methods that can be used to do this, but what we are talking about here is whether it is worth your while to do it at all. The short answer is that with very few exceptions it will always be yes. As a matter of fact your website should be the main hub of your business.
A few years ago the way that businesses promoted was with their phone number and physical address. This was usually displayed on business cards, on motorcars even on poles and trees, but now all of this is changing rapidly. One of the most valuable tools available now is an online home business website. Although you should still promote your address and phone number, your website must be considered as an essential part of your advertising arsenal as well.
To begin with the first reason why you should be advertising your business offline is that most people are lazy, and they will generally visit a business website rather than getting into a car and driving to the physical address. If you are a home business owner then you definitely do not want possible customers pitching up unexpectedly on your doorstep, so sending them to your website is a preferable option.
Another advantage of promoting your website offline is that it gives you the opportunity to pre-qualify your prospective customers, as the majority of customers will go to your website first to learn what your business is about. If they actually go to the next step and contact you, then in all likelihood they are serious customers. There is also an added benefit you can make use of and that is to build your email list through your website leads. When they visit your website ask them for their email address and name and offer them a free report or a consultation as an incentive to give you the information you are asking for.
Last but not least you need to promote your website offline because it gives you a more professional image. When a business has a website it is generally viewed as being professional. It is a fact that many people will not even think about working with a home based business or a small business unless they have a website. Think of it in the same light as a fax number used to be a few years ago. Remember that as technology advances the more accessible the internet becomes. The popularity of Smart Phones and mobile internet access grows on a daily basis and when a person wants some information, they do not call they use their Smart phones to look for websites that will give them the answers.
So once you have made the decision to promote your website offline, you need to know how to go about it. The answer is to do it however or wherever you promote your business. If you advertise your business phone number on your car then your website address should be there as well. In other words, wherever your business is promoted in print your website address should be included right below the name of your company.