Archive for July, 2011

Because there is so much importance placed on promoting your website online, many home business and small business owners never even think about promoting their websites offline. There are a number of different methods that can be used to do this, but what we are talking about here is whether it is worth your while to do it at all. The short answer is that with very few exceptions it will always be yes. As a matter of fact your website should be the main hub of your business.


A few years ago the way that businesses promoted was with their phone number and physical address. This was usually displayed on business cards, on motorcars even on poles and trees, but now all of this is changing rapidly.  One of the most valuable tools available now is an online home business website. Although you should still promote your address and phone number, your website must be considered as an essential part of your advertising arsenal as well.

To begin with the first reason why you should be advertising your business offline is that most people are lazy, and they will generally visit a business website rather than getting into a car and driving to the physical address. If you are a home business owner then you definitely do not want possible customers pitching up unexpectedly on your doorstep, so sending them to your website is a preferable option.

Another advantage of promoting your website offline is that it gives you the opportunity to pre-qualify your prospective customers, as the majority of customers will go to your website first to learn what your business is about. If they actually go to the next step and contact you, then in all likelihood they are serious customers. There is also an added benefit you can make use of and that is to build your email list through your website leads. When they visit your website ask them for their email address and name and offer them a free report or a consultation as an incentive to give you the information you are asking for.

Last but not least you need to promote your website offline because it gives you a more professional image. When a business has a website it is generally viewed as being professional. It is a fact that many people will not even think about working with a home based business or a small business unless they have a website. Think of it in the same light as a fax number used to be a few years ago. Remember that as technology advances the more accessible the internet becomes. The popularity of Smart Phones and mobile internet access grows on a daily basis and when a person wants some information, they do not call they use their Smart phones to look for websites that will give them the answers.

So once you have made the decision to promote your website offline, you need to know how to go about it. The answer is to do it however or wherever you promote your business. If you advertise your business phone  number on your car then your website address should be there as well. In other words, wherever your business is promoted in print your website address should be included right below the name of your company.

Would like to earn an income online with your own home based business income opportunities?  There are many different reasons why people choose to work from home including spending more time with their children, wanting to earn extra money or just being unhappy in their current job and the whole commuting aspect of it. Legitimate online businesses that are home based can give you an exciting way of earning extra income and being your own boss. There are thousands of income opportunities available online to internet marketers.                                                     

The first step when starting a home based income opportunities business is to set up a business plan and check out your options carefully. By making educated decisions and sticking to your business plan every step of the way you will be more likely to succeed in creating a solid stream of online income. Running an online business from home requires hard work and effort, especially in the beginning and this is the time when motivation is important as the money will not automatically come pouring in. As with any business whether on or offline it takes time and determination to succeed. The amount of income you generate over time will be directly related to the amount of effort you put into your business.

When setting up your business plan you need to include both long and short term goals and time lines for when you intend reaching each step. Once this is in place then you must take action. A great way to make money online is with affiliate programs and these are particularly suitable for home based business opportunities. Some of these offers may require an initial investment from you but there are also many that are free to join. Be sure to research any affiliate offers carefully so that you understand all the terms and conditions.

You must stand out from the crowd as an internet marketer if you want to succeed, so study your target market and your competition carefully so that you understand what you will be dealing with. Don’t allow self-doubt to stand in your way if you want to reach your goals. To be a successful online marketer follow what the winners do and give your business the best attention that you can.

Owning and running your own home based online business can be one of the best things you ever do for yourself. By having a solid business plan and the determination to succeed you will give yourself a chance to stand head and shoulders above the competition.

Choose the products or services that you want to promote with care and ensure that they will be something that will be required over the long term, and ensure that the service you offer your customers is your main concern. The key to success in any home based income opportunities business venture is dependent on the loyalty of its customers. A home based business is a great way to make an income and gain financial freedom, and having a solid business plan and a good work ethic are all that is needed to become successful.

Many internet marketers have been able to make online income for some time now by allowing Google’s Adsense program to deliver targeted advertising to their website, promoting products for their advertisers.  This has created a revenue machine that has increased the power to the advertiser’s marketing strategies. The benefit to the webmasters who host these ads is that they get to share a percentage of this revenue machine whenever any visitors to these websites click on the ads.                                            

This is a win-win situation all round as the advertiser gets a possible sale, Google get cash for it and the website that shows the advertisement earns some online income for its owner.

Adsense is a program from Google that is free, and you are allowed to register an account and display relevant ads on your blog, website or on free article directories. The ads that are displayed are targeted, which means that the information in the Google box all pertains to the products that you are promoting on your website or to the information that you are sharing.

This has also extended to displaying mobile and video ads, for example a website that is designed to sell golfing products will display Adsense information ads on golf techniques or other information connected to golf. The ads being shown are paid for by the publisher to Google and they are specifically aimed at their niche market. The income you earn as part of the Adsense program is a way of saying thank you from the publisher for allowing their ad to be displayed and for providing the traffic to that ad. Google is aware that generally people are attracted to quality content rather than to a search listing, and notices how descriptive the sales copy is for the ads on the various Adsense enabled web or blog page, for example:

Acting Jobs
10,000 new jobs advertised every month. Find a job with Gumtree today!
Visit gumtree.com

Take note of how it uses content to sell the idea of the website benefits. This is a form of sales copy where copywriters and publishers using the Adsense program make income online by being aware of their markets and using ads like this for great results.

If you have a website that attracts a high volume of traffic that converts well, then Adsense would be a great lucrative extra, but if your website is struggling to get a lot of traffic, then Adsense in all probability would not do much to improve your online income at this point. Getting some SEO help and choosing the right keywords for your website content will make it easier for Google and the other search engines to find you and it will improve the amount of traffic your website receives.

Remember that there is a difference between Adsense and Adwords. With Adwords people can buy products direct from the publisher using targeted
keywords and baiting sales copy. On the other hand, Adsense using baited
sales copy allows you to make income online from people clicking on the adverts. The benefits of this are great because Adsense connects you with people who are looking for information. Not only will Adsense information ads provide you with extra money, but it will also give your website more exposure and increase your search engine rankings.

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