The main reason online businesses and entrepreneurs begin to build lists is in order to get the initial sale as well as increase their customer retention rates. Unfortunately marketers tend to get so involved in bringing in new leads that they forget about keeping the customers or subscribers that they already have happy. If you send out too many emails that fail to provide some kind of value to your list, you will find them unsubscribing rapidly. While most people do expect to get some kind of marketing in the emails they receive from you, at the same time they also expect to get some benefit and value from the relationship.
Here are 4 emails that you can integrate into your email marketing campaign that will make a big difference to your subscriber retention rate:
1. The first kind of email is pretty easy, it is just a useful reminder that refers to a purchase they either made or still make on a regular basis. If you are running a membership site for example, then you need to send out a reminder every month a couple of days before the payment is due to be processed. There are people who are unsure about sending out this type of email, but if you think about it, it is an opportunity to feature any upcoming content which will be available in the following month and it may in fact encourage them to remain a member because of interest in what you have coming up. Mostly people cancel memberships because they don’t use them enough.
2. Send out a real “Thank You” not just the one that usually gets sent when someone subscribes to your email list or buys something from you. The majority of customers almost expect these types of thank you’s and do not thing twice about them. Sending out random thank you emails or birthday wishes will go a long way towards email subscriber retention.
3. The 3rd email relates to social features that you may have on your website. For example whenever anyone tags you in a photo or makes a request to “friend” you on Facebook or one of the other sites, then you will be notified from that social site. This is a perfect opportunity to send them a simple email to this person, but it achieves a very important goal and that is it gets them to visit your website again. This kind of strategy can only be used is you actually have social features on your website.
4. One of the most effective but sadly overlooked emails is one that takes readers to a poll or survey. Most customers will have some sort of opinion on the product that they purchased from you or the products that you promote. Getting them to complete a survey will not only help you to find out precisely what they want (which you can refer to in later emails) but it also shows them that you are really interested in their opinion and in building a relationship with them.
A list is the lifeblood of any online business, and retention of your customers will boost any email marketing campaign that you run. By using these 4 tips to retain your customers your online success is more likely to happen.
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