The best way to promote your website for free is to use search engine optimization (SEO) this is the foundation for online website promotions. SEO is an ever changing, on going process that you should keep abreast of to help ensure the safety of your websites rankings. SEO is not a quick fix that will flood your site with traffic overnight but it can be the best way to promote your website over the long term.
Within the SEO toolbox there are a number of different methods and techniques that you can choose from and almost all of them will be based on some form of link building. This is because SEO is based primarily on two key ingredients and they are 1.) high quality content and 2.) backlinks to that content.
Some techniques are going to be more appropriate and effective than others for you. The niche that you are in and the strength of the competition within that niche will be the two major factors to consider when evaluating which site promotion strategy might work best for you.
Some of the best ways to promote your website using free SEO tactics include :
1.) Article Marketing – This is a very well established method that is based on an internet truism which is “Content Is King” this has always been an effective way of promoting a high quality website. It has the potential and ability to bring traffic to your site even when the search engines ignore your site or bounce it around in the search engine results pages (SERP’s).
It also helps you to diversify your sources of traffic so that even though you want to get search engine traffic, you do not want that to be your only source of traffic.
2.) Social Media Sites – Facebook, LinkedIn, Tumblr, YouTube, Twitter – You should create content for these platforms and share information interactively on them as well. Become an active member of these online communities.
3.) Press Releases – Publishing news worthy press releases about a new website, product or offer is a great way to get a lot of traffic to your site in a very short time period.
4.) Sharing And Bookmarking Icons – Have social bookmarking and sharing icons that your idea customers might use. This will include book-markers for sites like delicious, Digg, StumbleUpon, Google +, etc…
5.) Post regularly in forums – This is another well established and time tested proven method for getting both back-links and traffic to your site.
These are just a few of the best ways to promote your website for free
When looking at which SEO tactics to use it is important to remember that the goal is to out rank your competition for your specific keywords. So, for example if the number one ranked website for your keyword has 50 links pointing to their site then your goal should be get more than 50 links so that you can out rank them.
It is also important to remember that even when you are using the the best ways to promote your website you will need to use them on a regular and consistent basis to start getting long term and lasting results.