Archive for June, 2012

Using a blog as an online business tool can be one of your most powerful marketing tools ever. It is important, not only as an inbound marketing strategy but will also provide an easy way to make your business website more visible to the search engines. The main problem is that it sometimes takes a while for the blog to become known and too many people tend to give up before this happens as they expect instant gratification and when it does not happen quickly they give up and assume that the blog is a waste of time.

Truthfully business blogs have been shown to be one of the most effective methods of getting new leads and improving conversion rates, but your business blog can only be as good as you allow it to be.

Here are 3 things that you can do to make your blog more powerful and effective.                                                                                         

1.  The first thing that you can do to improve your business blog is to stop talking to your audience and instead talk for them. In other words, instead of talking about yourself and your business, rather provide your readers with real value by striking a balance between promoting your business and giving them something that can benefit them as well. Keep in mind that your blog is designed for your buyers as well as your customers and when you take your whole audience into account you will be in a position to get the support from sources that influence your buyers.

2.  It is common knowledge that the majority of businesses that start blogs do so for SEO purposes. By not having an underlying story or persona that makes the connection between your business and your audience your blog posts will not have the influence that you want them to have. It is essential that you choose specific topics for your blog audience but to make them more enjoyable so that your readers keep coming back for more, you can add images, audio or even video for a better experience, better quality and at the same time you can build your brand.

3.  Do you change, measure and change your ads regularly? If not then this is something that you should be doing if you want to improve your business blog. By testing and tweaking you are able to monitor your progress and you can measure your results and become more effective with your marketing campaigns. Blogs are only as powerful as you allow them to be and by failing to test and tweak you are losing out on a powerful online business tool.

Keep in mind that when you create a blog for your business you cannot just do it once and then forget about it. The purpose of having a blog is to be able to communicate with your customers and other people who are interested in your product and your business. A blog is a great communication tool but if you do not give it the attention and focused effort it requires it will be totally ineffective. Your business blog can easily become the main ingredient in your online marketing success.

Whatever kind of website or blog you have makes no difference if you are not earning an income online from it. There are a number of things that online marketers concentrate on when trying to make money online, such as how many blog comments they receive, how much traffic they are getting and the number of subscribers they have on their email list. Although all of these things are important there are really only a few reasons why you are not earning an income online.                                                   

a).  Little to No Traffic
It makes absolutely no difference how great you are at promoting your product if no one sees it. So long as your website is not getting traffic it will be impossible for you to make sales and without sales there is no money. So the first step is for you to discover where your target audience is and ensure that they are getting access to your landing page or your blog.

There are a few different methods that you can use to begin generating traffic but the problem may involve a little more insight than that. To begin generating the right kind of traffic you must first learn how to build your audience and in order to do this you need to find out where your target market is and how best to get them to visit your website.

b).  You are Not Getting Any Leads
If you are getting traffic to your site then the then next thing to look at for why you are not earning an income could be that you are not managing to convert this traffic into leads. Basically this boils down to the fact that you are getting a whole lot of people to visit your website, but once they are there they fail to do anything and they also don’t come back a second time.

Usually this means that you have not managed to grab their attention. A possible reason could be that your site needs better content and you need to draw there attention more effectively to your email subscription page. Don’t for one minute think just getting them to visit your website will automatically mean that they will take action, you must find out why your visitors are not converting into subscribers or customers and then do something to rectify the situation.

c).  You Have No Customers
If you are generating traffic to your website and building an email list but still not earning any money, then the problem is that you are not converting any of your website visitors into customers. There are a number of possible reasons why this is happening and one of the most common reasons is that you are trying to sell them what they need instead of what they want. There are people that just won’t buy things even when they know that they need it, but they will willingly buy something they want even if in the end they get nothing out of it.

An important point is to always remember to ask for the sale. If you want somebody to purchase something from you then you will need to ask them to do so, don’t ever assume that they will take the action you want from them on their own.

The really difficult part is getting a prospective customer to make the first purchase, after that the subsequent sales to them becomes much easier as they get to know and trust you. In any business whether it is online or offline the success depends on repeat customers.

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A big problem that many online marketers encounter once their website is set up is that they don’t know which web page techniques to use to assist them in communicating effectively with their prospective visitors.       

Many online business owners tend to think that the most effective method is to have an anonymous, official looking site and to follow a writing style that is filled with sales pitches to try and bulldoze their visitors into purchasing the product.

Unfortunately what this type of approach does is that it highlights the business owners need to sell the product and neglects to focus on the needs of the prospective customer. What you must do before even attempting to sell anything to your visitors is to focus on what they need and where they are coming from so that you can understand what is required to make them feel at home on your website.

One thing you can be certain of is that if they land on your website and feel uncomfortable they will be gone in a flash and you can forget about ever seeing them again.

So here are some tips on what to tell your visitors and the best way to present that information.

1.  The first thing you is to tell them who you are and your real name. It is also a good idea to show them a picture of yourself by adding a photograph to your webpage.

2.  Let them know in easily understandable English what your website is about and how they can benefit from it. Try looking at this question from the visitors’ point of view and imagine if you were the visitor if you would ask yourself “What can I do here?” Now answer that question clearly.

3.  Give them a good reason why your business website is the best place for them to get what they want and this is the point at which you can establish your “unique selling proposition”. Keep in mind that your selling proposition must be presented in a manner that shows how it will benefit your visitors. If this is a unique feature of the product you are offering then show your visitors how it can benefit them. The important point here is to tell your visitors without trying to sell the product.

4.  Write an editorial that does not become a sales letter and keep the focus on the needs and information that your visitor is likely to require. One thing to avoid at all costs is a fake product review as this is something that people can easily see through.  If you want to recommend a product make sure that it is a product that you have bought and tested yourself so that you know what you are talking about. You must be able to describe the payment, delivery and packaging instructions and also whether the product lived up to your expectations.

5.  Keep the design and layout of your business website simple and specific. Too many links and banners will become confusing to your visitors and will detract from the pathway through your website on any particular webpage. The headline of each page should also be as specific as possible and the essential information should stand out clearly. Use graphics to emphasize the incentives you are offering and discuss the guarantees. If possible add some testimonials and photographs.

7.  Advertise a 100% cast iron money-back guarantee and repeat the guarantee on the sales page as well.

There are many other things that can be done to improve the visitors’ experience on your website but these tips should help you to avoid some of the most common pitfalls when setting up your online business website and sales pages.

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