Archive for October, 2012

Without any doubt the internet can make all the difference between a small successful home based business and a business that is generally ignored by potential customers. Because the internet is able to surpass all physical frontiers between countries and continents it even makes printed business cards unnecessary as they can quite simply be hosted online.

As a home based business owner having a web presence can allow your small business to be more competitive and will also help you to learn about new trends and discover more online income opportunities as well as solving problems without having to waste any time.  Having a small home based business with an internet presence gives you a better opportunity to connect with your customers and your suppliers than you may otherwise be able to do.                                                                                                        

Another point to consider is that having a traditional printed business card that includes a website address will open up a whole new range of possibilities for success including a chance to increase your communication abilities, which shows a more professional approach whether you are a big or small business. Magnetic business cards are a great way to create a long lasting marketing image.

You may even find discover that potential customers will find you by looking on the search engines while others might check the URL on your business card or by going through the yellow pages because having a web presence is very much like having a shop, only difference is that people can see it globally which gives you the same opportunity as big businesses.

Keep in mind though that budget, knowledge and internet skills determine the performance of all small home based businesses online. Nevertheless it is beneficial to develop your presence on the web if you really want to get customers from all over the world.

If you are uncomfortable with developing your presence online on your own, there are many people available who work as virtual assistants who can help you build your website, create your online business cards and develop a web presence. The prices that they charge for these various services range from cheap to very expensive and for anyone who is just starting out in a new home business venture this may prove unaffordable. There is no need to despair though as you do not need a huge budget to get started.

There are some good web hosting services that are free and will be only too happy to give you the web space you need to develop your online presence. If you do not know how to create a website, they usually have online tools and website builders that will help you to build an attractive page with just a little bit of information with regards to your home based business, your products or your services.

Alternatively if you still feel uncomfortable with these free tools there is always the option of getting a free or cheap web template, there are a number of them available and they come in a variety of designs. All you have to do is upload your information and before you know it you will begin to create a web presence and start building a successful home based business.

There are many areas online that are synonymous with facilitating networking opportunities such as social network groups, forums and boards. Many of them are completely public, where anybody can click through to the URL, read the messages and even if they have no desire to contribute, will still be able to hang around and read. Other sites will require that you register and become a member, and then at least participate in some small way. These forums, social network sites or boards differ from paid membership sites because there is no cost involved in order for you to network.

Many of these sites are set up for particular interests or niches and are open to social interaction, but others are purely directed at online businesses. There are forums online for every topic that you could possibly imagine. For example you will find forums that deal with online business, web design, and work at home Moms, internet marketing and virtual assistants, to name just a few.                                                                                                                         

It is very easy to get totally involved and spend most of your working day online networking with other like minded people and this is where time management skills become essential. If you don’t take control of the amount of time spent on these sites, the whole of your day that should be spent working on your online business will be totally unproductive and you will miss out on the real income opportunities that your business needs to be successful.

There are two main reasons that you must consider participating in forums, social networking sites etc, from a business point of view; the first being that having a network of like minded people will help your business. If you are an online business owner, by hanging out with other business owners you will be able to help and support one another and the second thing, especially if you are new to it, this is a wonderful opportunity to learn from the pros.

An important point to remember though is that you cannot just hang out with other business owners. You will never succeed by trying to promote your business services or products to other online businesses. Visit other boards and check new posts of interest, or ask questions then leave. Move on to other groups who may require your products or services. Discover where your target market is and hang out there for a while. Just a quick word of caution when you visit these different forums boards and social network sites DO NOT SPAM! If you go to these forums for the sole purpose of spamming the people there, you will be tossed out before you can blink.

People will always choose to do business with people that they know and trust or that they have at least heard of and had good reports on. Whatever your product or service, if you just pop in to one of these sites, spew your sales pitch all over the boards and then expect any sort of return from it, then you are missing the whole point of networking online.

The important word to remember here is “networking” it is not advertising! Your job here is to build a rapport with other like minded people, and then if the need arises and they know that someone in their group of forum members or social networkers and the necessary skills or product that they require, you can guess who will be the first person they call. Hopefully it will be you. So begin networking today towards online business success.

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Millions of people today have been bitten by the “Blogging Bug” and if you are among them, then congratulations are in order, as you are going to have a lot of fun! There are many different reasons why anyone starts a blog. Some of them do it just to keep in touch with family and friends who live far away and others do it because they want to share their knowledge or their hobbies and then there are those who use a blog to make money. No matter what your reason is for getting started as a blogger, it is essential that you start the right way and get some good advice. This article is here to help you get started.

Blogging is a fairly easy thing to learn; in fact the majority of people can discover all they need to know in approximately an hour or two. Below are four key points to remember as you start your blogging adventure.

1.  To begin with you can start a blog for free. There are a number of blogging programs that will host your blog without you having to pay one cent for it. Two of the best known free blogs are and and even the free versions will give you access to dozens of different themes and designs which are basically similar to the apps available on smart phones and these will give you the opportunity to do a whole lot of different things with your blog. Many of them are also free.                                             

2.  When it comes to the topic of your blog there are two important points to think about. What do you love and do you intend using your blog to start an online home based business? There are times when these two things may overlap, in other words your business blog may be all about something that you love or are deeply interested in. If you have a hobby but not enough people are not interested in to make it profitable, then obviously this is not something you would try to make money from as not too many will pay for products related to it.

3.  The important point to keep in mind when you start a blog, particularly if it is a business blog to make money, is that you will want people to return to it regularly to read your latest posts. If you want them to keep returning then you will need to ensure that your posts your blog are related to the theme or topic of your blog. For example if your blog is about dog training then there is no point in discussing subjects that are totally unrelated to dogs. Occasionally it may be all right to break away from the subject slightly, but if this happens too often you will lose a lot of your readers. Remember that they joined because of their interest in your original subject, so give them what they signed up for.

4.  If your intention is to use your blog as a home based online business tool, then you would be much better off buying your own domain name and getting a separate hosting account. Don’t panic if all of this sounds strange to you, it really is not that expensive or difficult and is well worth it. The reason why I suggest this avenue is because sticking with just the free version; you don’t really own the blog, not the name of your blog or that tiny piece of “real estate” that your blog sits on. You would be much better off buying your domain name and getting your blog hosted as this way it will belong to you and you can make your own decisions about what you want to do with it. This is a far more sensible method of structuring your online business.

Hopefully these 4 bits of advice will help you when you get started, but just remember above all else that it is important to have fun with your blog as it is a great way to express you ideas, so enjoy it .

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