Archive for November, 2012

Learn How to Profit From Your Blog

Blogs can be used either for non-profit or as a way to make money online, in other words for profit. Some people who use a blog for non-profit do so merely as a means of connecting with others or sharing their thoughts on the internet. However the majority of people who have blogs do so for the sole purpose of earning an income from them and luckily there are several different methods that can be applied to help you achieve this aim.

Here are some ideas on ways to profit from a blog.

1.  Selling Advertising Space

One way that you can profit from your blog, (provided you are receiving a substantial amount of traffic) is by selling advertising space to other internet marketers. This is a great form of passive income although initially it takes a bit of work to find advertisers and to maintain the ads. It is also important to ensure that the adverts you display for others are in line with the target market that your blog is allied to, as anyone using your site to advertise will expect to make sales from the ads that they are paying you to show for them. Keep in mind that advertisers are paying you to show their ads to an audience that matches the kind of products they are promoting.

If you compare this to other methods of profiting from your blog, selling advertising space can be a consistent revenue stream for you. So long as you can keep your ad slots filled you should be able to make regular money every single month.

2.  Affiliate Marketing

Affiliate programs are another way of earning an income online with your blog and many bloggers work as affiliate marketers promoting other peoples products on their blog and making commissions through sales that they have made. In order to make a profit through your blog you will still need traffic and this must be targeted to the market you are promoting.

If you are new to internet marketing and blogging then affiliate programs are a perfect way to start earning money online, as you don’t need to create your own product to dip your feet into the water.

3.  Providing a Service.

Bloggers who are more interested in providing a service can use this opportunity to find clients and earn money online. By maintaining a blog that concentrates on your particular field of expertise you will become recognized as an expert. This can help you as well when looking for new clients and you can benefit from the increased demand for your services as your reputation grows and allows you to charge more for your work.

Apart from promoting your services and selling affiliate products, selling premium content is another way to profit from your blog. Blogs generally are a great source of information and not all of it has to be free. There are also blogs that focus on selling membership sites and even though it is possible to sell content in any field you do need to have the ability to give your readers quality content and things that are worth paying for.

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Do you have a squeeze page set up for your online home based business? An important aspect of any online business is driving traffic to your website and even more important is building an email list. This is where a squeeze page becomes essential and although having a good template with which to build it is necessary, what you actually put on it is the most important part.

If you are not sure exactly what a squeeze page is, it is just a page of your website where the only reason for its existence is to get people to subscribe to your email list. In fact the only things that you need on that page is some information about the product you are promoting a freebie with some value to entice them and an opt-in form where they can fill in their name and email address. There are no links, ads or anything, they can either subscribe to your email list or leave.

In case you are worried about the fact that your page has just a little bit of information and the opportunity to join your email list on it and this may cause a lot of people to leave, the truth of the matter is that 98% of your visitors will leave in any case, so your goal is to make the path as simple as possible for them to either opt-in to your list or go. Unnecessary distractions may cause some people who would normally have signed up to leave without doing so.

The reason for getting visitors to subscribe is so that you can build up a relationship of trust with them because people will invariably buy things from someone they feel that they know and trust. Having an email list provides you with this opportunity and gives you the chance to sell products to them on an ongoing basis.

Here are some tips for you to follow to get the best results from your squeeze page template.

1.  You need some space for a strong eye-catching headline.
As the purpose of your squeeze page is to get people to subscribe to your email list, everything on your squeeze page should be there to encourage this result.  Typically you will find that most squeeze pages will offer a report on the product you are promoting and the headline should make them want to get their hands on that information.

2.  Give your visitors the information they want in bullet points and avoid unnecessary clutter by keeping the information concise and to the point. Let them know exactly what your free offer entails to make them want it even more, but don’t give out too much information as then there will be no need for them to opt-in.

3.  Allow some space on the template for a video if you want to add one as this is also quite important. Videos are an excellent method of getting people to join your list.

4.  An opt-in form that ties in with your auto-responder so that when anyone wants to subscribe to your list they can do so effortlessly and they can begin getting emails from you geared towards building a relationship with them. Do this first before you start bombarding them with products to sell them, especially if you plan on having a successful online home based business.

Making money online is possible with a home based business but to do this you will need to have a website of your own. Many people who start up a business from home may try to build their own websites and this is perfectly in order if they know what they are doing, but can be a total disaster if they don’t. Whether you work from home or not it is essential that your website looks professional, because if it looks like an amateur job you are unlikely to make a success of your business.

There are home based online income opportunities available for entrepreneurs on the internet where you can get started with a ready made website when you sign up, but depending on what you want to do online there are a couple of other options that may be more  suitable for you.

1.  You could choose to pay someone to build a website for you and if you do some research online you may find a website designer who may be prepared to do so for a very reasonable price.

2.  The other option is to use a free or a paid template. There are website designers who also work from home and are only too happy to charge a low fee, especially if they are just starting out and trying to get their own businesses off the ground.

A couple of things to keep in mind when designing your website is that your site needs to be consistent in its layout and it must be easy to navigate. If your site is too complicated and difficult to navigate, any visitors that come your way will not stick around for any length of time and this can mean a possible lost sale.

If you are basing your home business online on an e-commerce website then don’t try to build your own shopping cart. You will be far better off using a respected and well known payment processor such as PayPal, especially as they will be able to take care of your data protection requirements and you can get on with the work of marketing and promoting your online business.

With just a small investment you have the option to buy complete shopping cart or if you are really on a tight budget you could use an open source e-commerce product. Which ever method you decide on if your home based business sells a lot of products, there is no point in trying to re-invent the wheel!

Another thing that you will need to take into consideration is the hosting of your website, and whether to go for the paid or free option.

Actually for your own good this should not even be open for discussion. Internet hosting for a year with your own domain name works out to less than the price of a dinner out for two people. This is one investment that should be non- negotiable if you really want to have a successful home based business website. Owning your own domain immediately adds a touch of professionalism to your business and it also gives you more security and control over your website.

So now you may be wondering “How much is all of this going to cost me?”

Hosting your own website and fitting it out with e-commerce and cost you less than $100 a year, depending on how many products you sell and how much of the work you are going to do yourself. The main thing when making your decision about this point is that you are realistic about your own limitations and that you know when you need to ask for some help. If you keep these points in mind and are prepared to put in the effort then you are well on the way to building a successful online home based business.