Archive for December, 2012

4 Reasons for Having a Company Blog

Here is a guest article about blogging and although it deals with company blogs a lot of the information here can be used by home based online marketers. Enjoy!

These days, anyone can start a blog in virtually no time. And there are no limits either – you can have a personal blog or a blog-style fan page about your favourite sports clubs. One of the options that still seem to be fairly unexplored is company blogging. The idea might seem a bit strange at first, but, hopefully, this short list will convince you that there are good reasons for having a company blog, regardless of whether you are running a start-up or a mid-sized business with hundreds of employees.

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Keeping Everyone Updated

Most companies would love to keep all their employees updated about what is going on at the moment all the time, but having a meeting every day just isn’t a viable option. Well, a company blog might be a very simple and effective solution to that problem. Is there something you want to tell to the rest of the company? Well, just write a short blog post for your company blog and everyone will be able to see the message straight away. Even better – everyone will be able to comment on your message, giving you valuable feedback and allowing everybody to engage in the decision-making processes.

Sharing Ideas

Another reason for having a company blog is that it will allow your employees to share ideas with each other openly and in a very direct manner. As we all know, brainstorming sessions can be surprisingly unproductive, since there is a lot of pressure on everyone and it is hard to come up with any good ideas in such an environment. However, sharing ideas online allows people to think things through without any pressure and at any time they consider to be suitable enough. And since everyone can jump in with any comments and suggestions, the entire process can be indeed be very beneficial.

Building a Community

Furthermore, having a company blog can help you strengthen the community of your employees, enhancing the company’s atmosphere and encouraging better relationships. Employees that can voice their opinions freely and who know what is on the cards for them in the near future will certainly be more satisfied than those who feel that their company does not really care about them that much. Unsurprisingly, community-building activities will also make your employees aware of how important they are in the entire business process.

What About Marketing?

Finally, a company blog can also give a slight boost when it comes to marketing, although that might easily be a two-edged sword and you and entrepreneurs will need to make a careful decision between making the blog public and keeping it private. The content will also need to be structured accordingly – but, of course, if marketing is your number one goal, you can start a company blog with that in mind and make your company more accessible to all kinds of customers.

All in all, there are plenty of reasons for having a company blog and everyone who is engaged with business management at any level should certainly give it a thought or two. The results might reach further than it may seem at first glance!

Lewis Edward is one of the owners of The Office Providers. He has numerous interests, including startup office space, serviced offices, and general business matters, and spends his free time by contributing to various online media outlets.



Have You Ever Wondered Why You Should Start a Blog?

There are a number of different reasons why anyone starts a blog and you may not be aware of this, but blogs originally started over a decade ago when they began their lives as an online type of diary. In the beginning they were used by people who just wanted to write and share certain aspects of their personal lives and even though today blogging still uses the same name and concept, it has evolved and grown into a variety of different categories and manner in which it is used.

Today blogging has become synonymous with online businesses and marketing and bloggers not only publish content that reflects their mood of the day but they also share information that relates to the online business world they advertise on their blogs and build a relationship with their readers by allowing them to comment and replying to their comments when it is appropriate. Blogging now gives anyone an excellent opportunity to earn an online income.

What is a Blog?

Before you even begin to set up a blog of your own you need to know exactly what a blog is. The term blog comes from the word Web log or Weblog, which began in the late 1990”s and these were used mainly to track references and updates to other online resources. Their function was to serve as a journal which of course made them useful as a stream of consciousness tool for publishing, with the added benefit that readers could still comment and share any thoughts that they may have about any subject imaginable.

The technical term used for blogs is CMS or Content Management Systems and the beauty of the blog is that is allows writers to easily publish content to a particular website and manage the content without having to deal with a lot of program coding. The publishing software also gives the user a Graphical User Interface or GUI which makes it pretty much point and click when it comes to posting their articles. Because the system makes the configuration simple to perform, it makes your job as a blogger easy as the tool can automatically organize the articles that you publish.

So what are the Benefits of Blogging?

In other words what can you gain from blogging? Firstly you need to know that blogging can enhance and support your online business communications with your customers but you do need to be aware of the outcome you want from your blog if you are going to make a success of it.

The main reason you should start a blog is simply because it is a great way to share your frustrations and knowledge and at the same time help you to make money while blogging. Don’t think that if you don’t like the idea of blogging then you should not do it. If you run an online business then it is important for you to establish a customer base with people who are actually interested in either your products or services and blogs are a great way to do this because of their easy accessibility which makes them perfect for marketing online.

Also keep in mind that if you are in business then the chances are pretty good that your competition is making full use of a blog and promoting their products and services. In fact this makes it easy for you to check up on what your competition is doing and gives you an opportunity to build a better relationship with your customers as you can communicate directly with them.

Building a strong relationship with your customers gives you an opportunity to increase your income as you start to gain their trust, because one thing for sure, people will buy first from someone they feel they know and trust before they put their money into the hands of somebody they know nothing about.