Archive for January, 2013

In spite of the constant information we keep getting about the importance of search engine optimization there are still many online business marketers who seem totally oblivious to the necessity of getting quality targeted traffic to their websites. To increase the volume of traffic to your website whether it is targeted or not; is vital and something that you must think about when working on improving your online business.                                                  

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Remember though that the best kind of traffic to get is still targeted.

Just as a bricks and mortar store depends on constant visitors (if this doesn’t happen then there is a problem with the business) so too does a website need traffic. Think about it, these visitors to your site are all potential customers and without sales you do not have a business. When online businesses refer to traffic it actually equates to the number of visitors to your website, people who may be interested in buying something from you, be it products or services.

Traffic partly determines the possibility of making a profit, very similar to the way in which the number of people entering a mall will determine the profitability of the businesses there. When you have a limited number of eyeballs viewing your website you have very little opportunity to showcase your products. Increasing the amount of traffic is therefore fundamental to your online business succeeding.

There are a number of factors involved when a potential customer browses the internet looking for the solution to a problem they might have and the possibility of them doing business with you. Where this differs from a specialty store where people already know the kind of products they will find there, websites usually are introduced to web surfers via search engine crawlers. When someone types in a particular word or phrase on a search engine such as Google or Bing in the quest to find a product the crawlers search through a massive amount of web information looking for the most suitable words or phrases according to what has been typed and these are the websites that get presented.

What makes the issue complicated is the fact that these crawlers are not actually human, so they are likely to feed you with information that most closely applies to the words or phrases that you entered (according to their own standards) not necessarily yours. This results in them displaying your website for these keywords when it may be totally unrelated to your subject matter or product and may not be what the person searching was looking for at all. When somebody like this clicks on your site it will give you traffic, but this cannot be considered targeted traffic as they are really not looking for what you offer and are unlikely to spend any time on your website.

Even though a large amount of traffic shows that you have a strong web visibility, it is not targeted traffic and therefore will not do much to increase your profitability. Targeted traffic on the other hand is comprised of people who are actually looking for the kind of information or products that you are offering and they are far more likely to purchase from you, which is how you will make money and run a successful online business. Your goal therefore should be to increase targeted traffic to your website.

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If you have an online business that is not generating an income for you then one reason could be that you are not getting enough traffic to your website. The main purpose of a website is to provide visitors with information, essentially the kind of information that they are searching for. The way that these websites are used to earn an income is by promoting products or services that are allied to the information that they are sharing, but unless that website is getting visitors, then the information and services are wasted as no one is seeing them.

There are a variety of methods that you can use to drive traffic to your website such as making use of search engine optimization, advertising in directories or using pay per click and also through word of mouth or recommendations.

A search engine is a place on the internet where people go to find information that they want or need and this is done by using a search engine such as Google, Bing or Yahoo just to name a few. What generally happens is that that they will enter a keyword which is usually something relating to the type of query they have and the search engine will give them a list of results relating to that word or phrase. If your website has a high ranking for that particular keyword then your site will be displayed in the results and this will lead to traffic visiting your website, so the higher your site is displayed the better the chance of you getting good traffic.

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You get recommendations through other internet users who like what you offer and will recommend your website to other people. Directories are  places online where you can submit your website for listing and it will then be displayed by the directory where it can be accessed by people looking for information in that particular category.

When it comes to getting a lot of traffic to your website either from search engines or directories you will need to be listed or ranked in a reasonably high position. Recommendations on the other hand can come from any source and at any time and the best way to get them is by having happy customers who like the information you offer or are happy with the service or products that you have supplied to them. If you treat them well and conduct your business with integrity, they will be only too pleased to recommend you to their friends and colleagues. Word of mouth is the best form of advertising you can get and the nice thing is that it is free.

Other ways to increase your website traffic are by forum marketing, RSS feeds and blogging. If your website has good quality content then visitors will continue to come back, because what you are giving them is quality information.

These are just a few methods you can use to start getting traffic to your website but there are many more ways that can be used. Just keep an open mind and actively promote your website by making sure that it is correctly search engine optimized and get it in front of as many viewers as possible. Getting traffic to your site can be hard work but if you are willing to do what it takes your efforts will pay off in the end and your online income will increase.

Learn to Earn an Income Online One Step at a Time

There are a number of methods that you can use to earn an income online and many of them go beyond merely selling stuff through an auction website. The two most popular means of making money online are affiliate marketing and network marketing both of which can be done either part time or full time.

If you are new to internet marketing then using one of these methods is a good way to get started as you do not need a lot of money to go into business for yourself.

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1.  Affiliate Marketing:
With this method you earn your income by selling other people’s products which saves you the trouble of having to develop a product of you own, and you get paid a commission for every sale you make. Don’t get freaked out at the thought of “selling” because basically what it entails is sending people to either your own website or a sales page that will be provided by the company with whom you have signed up. (Most affiliate companies provide a free website to their affiliates).

2.  Network Marketing:
Network marketing also known as Multilevel marketing (MLM) is another way you can earn commissions by selling a product or service. The difference between this form of marketing and affiliate marketing is that you are not only selling a product but you are building up a network marketing organization and every time you get another business builder to sign up they become part of your down-line or organization.

Now you may be wondering why you would do this and the reason is that every time anyone you have recruited into your organization makes a sale, you will receive a commission from their efforts. So the bigger your organization grows the more money you will make, and you will also earn from people they sign up under them.

With both of these ways of earning an online income your main task is to find the most cost effective way to drive targeted traffic to your website. There are numerous methods that you can use to get the traffic to your site, some of them are quite expensive but there are also ways that you can drive the traffic for free or a very low cost, it all depends on the type of budget you have available. The cheaper methods are just as effective but they are a lot more time consuming, so if you have the time but not the money then I would say go for the cheaper methods.

Once you have decided which way you want to go, you then need to take a look at the different ways you want to learn and then put all you effort into that endeavor. Become an expert at it and begin to generate some income, then go on to learn another method.

The internet can change rapidly and quite often, so it is essential that you don’t put all your eggs in one basket. You will be much better off learning 3 – 5 different methods of driving traffic so that your online income will not suffer when things change suddenly. Remember though that it is best to learn one method well before moving on to another. Trying to learn too many different ways at once will only confuse you and you will not succeed at any of them.

Another point to keep in mind is that you should not expect to get rich from just one product, driving traffic is pretty much a numbers game and you will need a lot of traffic to make a little bit of money as only a small percentage of people will actually buy anything from you.

There are many different methods of earning an income online and it is really just about figuring out what appeals to you most and once you have done this, then it is time to see which method of generating traffic works best for you and just keep on rinsing and repeating.

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