Archive for June, 2013

From the moment we begin marketing an online business the phrase “The Money is in ‘the List” becomes a constant litany, but it is one that is well worth taking note of. List building is an extremely important part of any online business, but a list can become bloated over time, with subscribers that are no longer responsive or because the email address on your data base is no longer valid or the subscriber has simply lost interest in what you have to offer.

There are a few simple steps that can help you clean up your list so that you can be sure that the emails you send out are actually going to people who want to hear from you. This could not only improve the kind of response you get from your subscribers but it could also save you some money as many of the auto-responder services tend to raise their fees based on the number of contacts you have on your list.

Here are three really easy list management tips that you can use to ensure that your email list is kept as clean as possible.

1. Begin by checking that all the email addresses on your list are active and that the emails you send out are being read or at least delivered. It is amazing how easily people can accidentally misspell their email address when they sign up to your subscriber list, so it is highly likely that your list could contain a number of addresses that have been incorrect right from the beginning. The simplest method of checking this is to just look at the open or click-through rates to learn which email addresses are consistently failing to open your messages over an extended period of time. These email addresses should be deleted.                                                                                    


2. Second step is to check the deliverability. The two main reasons why your email is not getting delivered are that there is a permanent problem which could be an invalid email address or otherwise a temporary problem for example your subscriber may have a full inbox or the email provider’s server is down. Having a consistent number of bounces could be bad for your reputation with some of the internet service providers which may result in your email address being treated as spam, and could mean that your email address gets blocked or automatically being sent to your subscriber’s junk mail folder. When you make it a habit to do a regular clean out of your list, you will avoid this situation from ever arising.

3. Once your email list is clean from a technical point you must then take a look at the remaining members as well. Make it a habit to monitor your feedback loop so that you can identify which people seem to have a better than average amount of interest in the income opportunities you are offering as well as the ones who are continuously complaining. If you have anyone on your email list who does nothing but complain then there is no point in keeping them there. This email list is yours it does not belong to them so if they are not adding anything of value to the discussion then they are nothing more than a headache.

This does not mean that you should automatically get rid of anyone who offers some critism, only those who do nothing but complain. After you have completed these three steps your list should be a lot cleaner and easier to manage and in the end I think that you will find that you are better able to serve your subscriber list as well as save some money.

There is much more to online marketing than just promoting your business. It really requires a plan that is progressive and there are a variety of tools and techniques that need some research as well as a ton of hard work and plenty of patience. Do you have what it takes? No matter what your answer is here are some ideas to guide you on the path to success.                                   

Profitable Online Income Opportunities

1. Begin by considering your options and what is most important to you, time or money. If your budget is not big but you have the time then you can opt for inexpensive or free online marketing methods, but if your time is limited and you have more money to spend then you can choose to outsource a lot of the marketing which will free your time up to do other things but do be careful when it comes to who does your marketing as it is easy to leave it to people who are not qualified to do a good job for you. Whichever methods you decide on whether it is to spend time or money just choose wisely.

2. If you have been using a hosting company for your website for a while and are happy with the service they give you, ask them if they have an affiliate program that you can join, it is possible that you will end up earning money this way instead of having to pay for their service.

3. Test your website regularly to be sure that the set-up and color scheme works well and keep track of the amount of traffic you are generating to your site. Traffic is the life blood of your online income business as without visitors you may as well close your doors.

4. Take some time to submit your website to some search engines. Just having a website and sitting back to wait for customers means you will be waiting a long, long time. Unless you let people know that you are in business they will not be able to find you amongst the millions of websites that are already online. By submitting your site to various search engines you are more likely to succeed at generating traffic.

5. Create an email signature that promotes both your website and your social media. If you are like many other online business owners, you probably send out many emails every day. This is a perfect way to let your email recipients know that you are in business and how they can benefit from your brand if they need your product or service.

6. When using social media to advertise your online income business be careful not to overdo it. Too much information posted several times a day will end up driving people away. The thing to remember with social media sites is the word “social”. Your best choice here is to be social first, make people your friends and get to know them as this is the main purpose of these sites. Mention what you do but don’t be too much in their face and if they like you and are interested in what you offer, let them come to you of their own free will.

7. Let potential customers know how enthusiastic you are about your product or service without being over the top. If people learn to trust you first, and then see how excited you are about your products you will find it much easier to make the sales you want.

From these 7 ideas I am sure that you can see there is a lot more to online marketing than just promoting your income business. With hard work and patience and a proper strategy you will find that it will all pay off and in time you will start to earn a great income online.