How Important is Content in an Online Marketing Business?
For people involved in online marketing, content is still heralded as king and for good reason. The internet is a wonderful place where people flock to search for information. Any website that has great content will do well, whether there are great graphics, brilliant features or not, if that website can supply information to answer their questions they will gravitate there.
When it comes to increasing visitors content is a major player in the process, you can generate a huge amount of traffic from search engines but if your content is junk those people will not come back to your website. In contrast a site that offers valuable content will have those visitors returning again and again and they will be keen to read your latest post.
If you don’t have traffic coming to your website, you cannot make sales and the purpose of an online business is to make money. No sales = no money!
Relying only on unique visitors will not help you build a sustainable online business; you need to find a way to encourage these visitors to return to your website. This is where valuable and useful content does the job, and proves that content is king without a doubt.
Here are some tips to help you create a good content site quickly:
1. Create a simple and easy on the eye layout. Don’t have a lot of flashy graphics that will distract from the content that you want to share with your visitors but make the site attractive. Let your content be the main focus of your web pages but remember that there needs to be some value in the information you are sharing.
Make sure that you know what you are talking about when writing content. Do your homework and research the subject thoroughly. When writing on any subject don’t try to fill the article with big words that no one understands. Remember that there are people from all walks of life who will read what you have written, keep the language simple and unless your website is dedicated to a technical niche, write the same way you would speak.
2. Using good writing skills will make the presentation of you content more credible and easier to understand. Writing for the internet is different from writing for printed matter, so be aware of this and keep it simple.
Keep your paragraphs short and make good use of white space. People tend to scan more than read online and if anything is difficult to read or too intricate they will be gone in no time at all and move on to the next website.
3. You must grab your reader’s attention both in the headline and the first paragraph, this is essential if you want them to continue reading what you have written. Because it is so easy to surf away online, you need to get your readers engaged as quickly as possible and then the valuable content you supply will keep them reading.
Keep your website updated with regular fresh content. This will not only keep your visitors coming back for more but the search engines will love you as well which will result in higher rankings, and higher rankings mean more traffic. More traffic means more sales so without doubt content is definitely king when it comes to online marketing.
Filed under: article marketing
Like this post? Subscribe to my RSS feed and get loads more!