One thing that will give you the opportunity to achieve success as an online business owner is by building link popularity to your website. What “link popularity” is really, is just a term for measuring the quantity and quality of back links where other websites have linked to yours. Your online business website is naturally the one that you will concentrate your link building efforts on.

There are a number of different methods that you can use to begin building back links to your website, but the majority of them take time and a certain amount of effort, and some of them can also be a pretty tedious and boring task to undertake. The thing is that as long as the search engines continue to use link popularity as a means to gauge how to rank your website, you will need to constantly carry out link building practices. Unfortunately it is not the kind of thing that you can do once and forget about it.

The good thing about building link popularity to your online business website is that it need not be difficult, as you can vary the tasks involved to make it more interesting to do. Here are some of the ways that you can get links to your site, keeping in mind that one way back links are superior to any other kind.

You can comment in forums and on other people’s blogs where you are usually allowed to leave a link to your website within your signature. You can submit your website to the various search engines or you can do article marketing, which is in my opinion is one of the best and least boring ways of building link popularity to a website.

Admittedly it does take more time to write and submit articles to article directories than it takes to submit your website or comment in forums but the rewards can be so much greater when it is done correctly.

The secret to writing and submitting articles to get the links to your online business website is to do the job consistently. This can often be difficult for many internet marketers, but there is a solution and that is to outsource the writing of your articles to someone else. There are thousands of freelance article writers online and many of them can be
found on websites such as, but if you know your subject and your audience well then it is usually quicker and better to write your own articles.                 

If you choose to have someone else write the articles for you then you must be sure to give them the targeted keywords that you want them to focus on. When first starting out or if you are new to a particular niche then it is better to find keywords or keyword phrases that are less competitive as you will get your website ranked much quicker. You can find good keywords to use by researching them using a tool like
Google Adwords which is free to use. The more focused and relevant your keywords are the better the one way back links to your website will be.

You can develop your own article marketing strategy, but one way to do it is to write say five articles in one day, in other words make a day that you do nothing but write articles, and then trickle the submission to the various directories.

If you are short of time there are some excellent article submission sites that will submit your articles for you and they will submit to hundreds of article directories. Some of them even have a service where they will trickle you articles so that they are spread out over a period of time to the different directories, and they also have the software for you to basically spin the article so that the same article appears differently in the various directories.

It is well worth investing in an article submitting service as they can do the job much more efficiently than you can yourself and it will save you many hours of boring labor. Bookmarking your articles will also help in building back link popularity to your online business website, and the more links you get, the more traffic you will get and your sales will grow.

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