article marketing Archives

Whether you have just started out as a legitimate online business entrepreneur or you have been around for a while, one of the best methods to build a successful online business and also one of the cheapest ways to become known as an expert in your field, to brand yourself and generate targeted traffic to your website is through article marketing.

If you find the idea of article writing scary, here are some easy article writing tips to get you started, and before you know it you will be a professional:

1.   To begin with you need to find a topic that is related to your specific business. Once you have a topic write down ten reasons why someone should buy your product or service. When you have your ten reasons written down write a small paragraph on each one of them and explaining why in more detail.

2.  Write an introductory paragraph that introduces your ten reason list. For example if your ten reasons are related to eating a healthy diet, you could begin by mentioning how being overweight affects your general health and well-being and how the lack of energy makes everything seem difficult to do. Then continue with how changing your eating plan improved your life.

3.  After the opening paragraph you will add in the paragraphs related to the ten reasons, and the closing paragraph of your article will be used to sum up everything you have written in the article up to this point. This is the part where you also encourage your reader to take action on everything you have just discussed with them.

Congratulations you have just completed an online article writing exercise! Now all you need to do is get the article published to your online home based business blog or website and you have started the first step towards building a business.

If after reading this you still feel unhappy about writing your own articles, or you are limited by the time you have available for article writing, you do have the choice of hiring a ghost writer to do the writing for you and you can still benefit from  article marketing. Ghost writers will write unique articles for you that then belong to you. You can post these articles onto your own website or alternatively you can get them published in article directories where many more people will see them and because your own them will have your name as the author.

So keeping all of this in mind, there is absolutely no reason why anyone cannot benefit from article marketing. Get some articles out there and start to generate targeted traffic to your online home based business as effective article marketing is still on of the cheapest and best ways around to make money online.



One thing that will give you the opportunity to achieve success as an online business owner is by building link popularity to your website. What “link popularity” is really, is just a term for measuring the quantity and quality of back links where other websites have linked to yours. Your online business website is naturally the one that you will concentrate your link building efforts on.

There are a number of different methods that you can use to begin building back links to your website, but the majority of them take time and a certain amount of effort, and some of them can also be a pretty tedious and boring task to undertake. The thing is that as long as the search engines continue to use link popularity as a means to gauge how to rank your website, you will need to constantly carry out link building practices. Unfortunately it is not the kind of thing that you can do once and forget about it.

The good thing about building link popularity to your online business website is that it need not be difficult, as you can vary the tasks involved to make it more interesting to do. Here are some of the ways that you can get links to your site, keeping in mind that one way back links are superior to any other kind.

You can comment in forums and on other people’s blogs where you are usually allowed to leave a link to your website within your signature. You can submit your website to the various search engines or you can do article marketing, which is in my opinion is one of the best and least boring ways of building link popularity to a website.

Admittedly it does take more time to write and submit articles to article directories than it takes to submit your website or comment in forums but the rewards can be so much greater when it is done correctly.

The secret to writing and submitting articles to get the links to your online business website is to do the job consistently. This can often be difficult for many internet marketers, but there is a solution and that is to outsource the writing of your articles to someone else. There are thousands of freelance article writers online and many of them can be
found on websites such as, but if you know your subject and your audience well then it is usually quicker and better to write your own articles.                 

If you choose to have someone else write the articles for you then you must be sure to give them the targeted keywords that you want them to focus on. When first starting out or if you are new to a particular niche then it is better to find keywords or keyword phrases that are less competitive as you will get your website ranked much quicker. You can find good keywords to use by researching them using a tool like
Google Adwords which is free to use. The more focused and relevant your keywords are the better the one way back links to your website will be.

You can develop your own article marketing strategy, but one way to do it is to write say five articles in one day, in other words make a day that you do nothing but write articles, and then trickle the submission to the various directories.

If you are short of time there are some excellent article submission sites that will submit your articles for you and they will submit to hundreds of article directories. Some of them even have a service where they will trickle you articles so that they are spread out over a period of time to the different directories, and they also have the software for you to basically spin the article so that the same article appears differently in the various directories.

It is well worth investing in an article submitting service as they can do the job much more efficiently than you can yourself and it will save you many hours of boring labor. Bookmarking your articles will also help in building back link popularity to your online business website, and the more links you get, the more traffic you will get and your sales will grow.

If you have spent any time at all online I am pretty sure that you have heard all the wonderful stories about the income opportunities and affiliate marketing businesses that can be found online, and how quickly and easily you will be making money, once it is all set up.       

It is true that affiliate marketing is one of the most popular methods of earning an income online and there are many people who do make a full time income out of it. Think about how great it would be if you could quit your job and spend your time working from home and earning money through affiliate marketing programs, while at the same time being able to spend time with your family and friends.

The reason that affiliate marketing is so popular is that it costs you very little to get started! There is however a lot of effort required, but when you think about it, every new venture needs some effort if it is going to be successful.

So how do you get started in an online affiliate marketing business?  Here is a step by step guide:

1.  The first step you need to think about is the type of business niche. This is important as it will make a big difference in the type of products that you want to promote. Some kind of uniformity in items needs to be maintained when it comes to selling products as it will make a difference when you want to identify your target market and the people who will be interested in what you are selling.

2. In simple terms, what having an affiliate marketing business means is that you are getting paid to help sell other peoples’ products. It is therefore essential (for your own reputation) that you only sell products of a high quality.

Selling products that are inferior would make you look like a bad seller and will no doubt ruin your reputation. This is definitely not a good idea, especially when you are just beginning a new business venture. It is a much better idea to have only a few products available that are good quality, than to have a marketplace full of products that you are not confident will do what they claim. So choosing your products
carefully is absolutely necessary.

3. Step number 3 involves your website or blog. It is very important to have one that looks good and is easy to navigate. If you have too many ads on it, there is a possibility that people will not be all that willing to take notice of your recommendations.

Write interesting and informative articles or reviews and be sure that you discreetly limit your ads to a certain number. Another point is don’t make your site too flashy. People generally prefer a site that is simple to navigate but still is pleasing to the eye and not filled with graphics to the point of being distasteful.

Put an online marketing strategy into place and then take action. There are a variety of internet marketing methods to choose from and there are always one to two that will fit any budget. Choose the methods that you feel would suit your business best and get started.

Keep in mind that this is the way that you will get visitors to your site, and this is key to running an affiliate marketing business online, because without targeted traffic you will not make sales and you need to make sales if your aim is having a successful online business.

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