Search Engine Optimization Archives

Online Income and SEO

Guest article by Sarkis Wilson.

If you run an on line business then you must be aware of the fact that your website needs more traffic for you to generate more business and hence more profits. In other words, for your on line business to remain relevant you need to have consistent and reliable clients. The only way this can be achieved is to ensure that your website is more visible than the ones of your competitors. Therefore, the right SEO strategies need to be put in place to ensure that your internet marketing goals are successful. In this case, professional SEO services are needed.

The reason why the services of an SEO professional are vital is that they will come up with the right strategies that will put you ahead of the pack. An authentic SEO services provider will put the interest of the client first. Top of the provider’s SEO agenda should be to ensure that a client’s website receives maximum traffic. This can be done by checking the client’s web content to ensure that it is wholly relevant.

One important thing that should specifically be checked is whether the keywords in the content have been used appropriately. Popular search engines rely on keywords to direct people to a given site. If the keywords have been used inappropriately then it will be very difficult for a site to be ranked at the top by search engines.

Since the main idea is to get traffic flowing to a client’s site, a SEO services provider needs to take time and investigate what the worthy competitors are doing in terms of the optimization of their sites. By doing so, a provider of SEO services will be able to come up with plans that are better and sustainable than those the competition.
Knowledge of on-page optimization is also critical if an SEO expert provider is to provide tangible strategies to increase traffic to a client’s website. Knowing how to connect a website with the suitable back links is very important as it will ensure that visitors to a particular site will have a variety of sites to get the additional information that they want. Success in on line business can only be achieved if the objectives are clear and if a business owner makes consistent efforts to stay ahead of the pack.

Getting the traffic flowing to your site is not a mean feat. All the requisite measures should subsequently be taken to ensure that new business is created and that business income levels are raised as a result.

 

Targeting local organic traffic and using local SEO has become a big part of internet marketing over the last couple of years and the main reason for this is because there are so many more businesses around. As a matter of fact it is estimated that there are approximately close to thirty million small businesses just in the United States and at least 80% of their first time purchasers have found them by looking on search engines.     

Because of this, local visibility has become more important than ever before. It is not important whether you are a work from a home business or a large corporation, by employing a local search engine optimization strategy it is possible to directly increase the amount of first time buyers.  You do not need to create a complicated local SEO strategy in order to encourage local business, there are a few easy steps that you can implement to generate more sales.

One of the easiest things to do, particularly if you are a home based business, is to just claim the profiles of your business that are already in existence. You would probably be amazed by how many search engines and major websites already have your business profile online. Included amongst the most common examples are Google Places, Yahoo Local and Bing Local. If you go through all the verification steps, you will then be able to claim your business profile and modify it so that it is easier for people to find, and also to be sure that the information is actually correct and useful.

It is essential that you take control of the information that is already in existence about your business online. The majority of local listings come through aggregation sites that search through the internet collecting the information that can then be displayed in a single place. If for some reason these aggregation sites find information that is not right about your business it is possible that they will be unaware that they are displaying something that is incorrect. Something that is quite common is that phone numbers or addresses are incorrectly displayed.  The result of this is that a possible customer may be trying to contact you and the data is inaccurate. In the majority of cases they will not try too hard to contact you, but will just move on to the next local business in the same niche as you.

It would also be a good idea for you to create your own central data location. There are thousands of information aggregation sites on the internet that contain information about your business and the best method to leverage this exposure and create more local organic traffic would be to have a place where any potential customer goes directly and this could either be your own website or a social network site, for example a Facebook Fanpage. This will ensure that any customer, no matter where they learn about your business, will be sent to the same place. You must allow these sites to send you traffic, but at the same time you need to still be able to take control of this traffic as quickly as you can.

So you can see from this that there are numerous methods that you can use to benefit from local organic traffic for your business. The main thing is understanding the key to why local search engine optimization strategies are important to your business and how you can best leverage the aggregation sites. The three main steps you can take is to be sure to claim all of your business profiles that are already in existence, to take control over that information that is being displayed with regards to your business, specifically the phone numbers and the address, and finally you must make sure that you have a central location to which all of this organic traffic is sent such as your own website or a social network profile.

No matter how carefully you follow your search engine optimization (SEO) methods, without a proper plan in place nothing will work correctly. There are various elements that will possibly make your strategy unique, depending on what your goals are, the type of industry in which you are involved and how strong your competition is. At the same time, you will see that every successful plan will have some similarities to all other good SEO marketing strategies.

1.   It is important to have a comprehensive plan when choosing an SEO marketing strategy. The one mistake that the majority of people make when creating a search engine optimization plan is that they concentrate on one specific area and this leaves the other sections lacking. If you do not have a comprehensive plan, you will quickly realize that you have areas of weakness that will not only affect some sections with regard to your SEO online rankings, but it will affect your whole website.       

The reason for this is that search engine optimization affects your whole website. Many online marketers write articles to build back-links and drive targeted traffic to their websites’ so that they can make money and build a successful online business. The problem with doing this is that it will often cause these secondary properties to outrank your main website for certain keywords. By having a more comprehensive approach, you will be able to make sure that there is a great deal more link juice flowing to your main website.

2.  Use a balanced approach and do not make the mistake of relying on getting top rankings using little more than directory listings or creating back-links through guest books. This method of building back-links to your website was popular over a decade ago, but today these methods are not nearly as effective. Even though they still play a part in an overall marketing strategy, don’t make a mistake and make them your total plan. When you create a balanced approach, you will discover that it is easier to withstand any changes made by the search engine algorithms.

3.  The importance of tracking metrics. When it comes to SEO there are possibly thousands of varied metrics that can be used to determine the general effectiveness of your strategy, as well as smaller and more specific details concerning the power of a particular link or the return of investment of each link that is created. The main problem with so many varied sets of numbers all around, it can be very difficult to work out what is actually working and what isn’t. As an example you may be at the number one ranking for your main keyword, but at the same time you may be doing a lot more work than you really need to. If you spend your time building thousands of back-links of a particular type as well as hundreds of links of another kind, then it is necessary that you know which of these links are actually helping and to what degree.

A good question to ask yourself  is “what if I only need to spend time creating a few hundred links that will achieve the same result?” When you track the right metrics you can be sure that you only use the most effective strategies and not waste time doing more work than you really need to do.

Although your search engine optimization strategy may not be too different from anyone else’s that is being used, it is essential that you think about these three critical elements that can either make or break your online business success both long and short term. You must ensure that you plan a comprehensive, balanced strategy and make tracking the most important metrics mandatory.

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