Many internet marketers have been able to make online income for some time now by allowing Google’s Adsense program to deliver targeted advertising to their website, promoting products for their advertisers.  This has created a revenue machine that has increased the power to the advertiser’s marketing strategies. The benefit to the webmasters who host these ads is that they get to share a percentage of this revenue machine whenever any visitors to these websites click on the ads.                                            

This is a win-win situation all round as the advertiser gets a possible sale, Google get cash for it and the website that shows the advertisement earns some online income for its owner.

Adsense is a program from Google that is free, and you are allowed to register an account and display relevant ads on your blog, website or on free article directories. The ads that are displayed are targeted, which means that the information in the Google box all pertains to the products that you are promoting on your website or to the information that you are sharing.

This has also extended to displaying mobile and video ads, for example a website that is designed to sell golfing products will display Adsense information ads on golf techniques or other information connected to golf. The ads being shown are paid for by the publisher to Google and they are specifically aimed at their niche market. The income you earn as part of the Adsense program is a way of saying thank you from the publisher for allowing their ad to be displayed and for providing the traffic to that ad. Google is aware that generally people are attracted to quality content rather than to a search listing, and notices how descriptive the sales copy is for the ads on the various Adsense enabled web or blog page, for example:

Acting Jobs
10,000 new jobs advertised every month. Find a job with Gumtree today!
Visit gumtree.com

Take note of how it uses content to sell the idea of the website benefits. This is a form of sales copy where copywriters and publishers using the Adsense program make income online by being aware of their markets and using ads like this for great results.

If you have a website that attracts a high volume of traffic that converts well, then Adsense would be a great lucrative extra, but if your website is struggling to get a lot of traffic, then Adsense in all probability would not do much to improve your online income at this point. Getting some SEO help and choosing the right keywords for your website content will make it easier for Google and the other search engines to find you and it will improve the amount of traffic your website receives.

Remember that there is a difference between Adsense and Adwords. With Adwords people can buy products direct from the publisher using targeted
keywords and baiting sales copy. On the other hand, Adsense using baited
sales copy allows you to make income online from people clicking on the adverts. The benefits of this are great because Adsense connects you with people who are looking for information. Not only will Adsense information ads provide you with extra money, but it will also give your website more exposure and increase your search engine rankings.

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