Any successful business whether it is a bricks and mortar or an internet based business should have a growth reserve account that is there to help them through the good and not so good times of running a business.

A legitimate internet based business is no different from an off-line business in this respect, and it is particularly important if you have a small business with a payroll to meet. Very often a small business does not have the necessary profits they need every month.

With an online business although there is the possibility that you have no staff, one has to consider that you cannot run an internet business without regular advertising as the internet is very competitive, and there is always the fact that your income can fluctuate from month to month. Advertising is something that can never be excluded as a monthly expense if you want to have a successful business.

The beauty of a growth reserve account is that when you have one of those not so good months, you can access this money for any business expense that will not be met by the profit you have made in that period. It allows you to remain calm when the income is not always there knowing that you can still do the things necessary to continue operating.

There are various ways to set up a growth reserve account and the decision of how to go about it is strictly a personal choice. Here are a few different ways that it can be done, but just remember that this account is really only to be used when absolutely necessary, it is not to be accessed for anything that you might feel like spending some money on.

1.  You could go to your bank and set up a line of credit.
2.  You might consider applying for a small business loan.
3.  There are internet marketers who finance their businesses by using a credit card. On this point what I would suggest is to have a separate credit card that is used only for your business. Keep it separate from your personal accounts.

It doesn’t matter which method you choose to use to set up a growth reserve account for your legitimate internet based business, but it is a good way to help you to ride the current uncertain economy and get you over the times when your profit is not sufficient to meet all your necessary business expenses.

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