For any legitimate online business owner search engine optimization (SEO) is part and parcel of any online marketing strategy, but have you ever considered local SEO marketing as a part of having a successful home based business? There are some excellent benefits to be gained from focusing on local marketing and this is rapidly becoming a very popular means of making money online.

Here are three reasons why local SEO marketing is important to your online business and how you can benefit from its popularity.

One of the biggest advantages of using local search engine optimization is that it generates hyper-targeted traffic. Generally SEO is considered as one of the most important methods of getting targeted traffic over a sustained period of time. The reason for this is that the traffic it generates is based on the persons’ search queries, and by making use of a specific geographic area, you are adding an extra modifier that makes sure that visitors are not only finding your website based on the subject of their search but it also has the advantage of location, which in turn adds more interest in the product or service you are offering.

There is less competition, and even though more legitimate online businesses and traditional offline businesses continue to add local SEO marketing strategies, it is still not as widely used as the general type of search engine optimization. Even if every possible legitimate online business in your targeted area was in competition with you, there would
still be less competition than is normal with general search engine optimization. In spite of this it is still essential not only to look at the number of competitors you are up against, but also what SEO tactics they are employing. You will probably find that over the last couple of
years many of them will be involved in local SEO marketing as well. The key to success here is to research the top few competitors and ensure that your SEO strategies are more effective than theirs if you want to not only compete against them but beat them.

Another reason to be involved with local search engine optimization is that it can very often produce considerably higher conversions, which could be in the form of newsletter subscriptions, direct sales or the possibility of having people call you directly depending on the nature of your online business. There are a few different reasons for this, the main one being that you will be generating hyper-targeted traffic, which in effect means that they are actively looking for the type of product or service that you are offering and also that they are searching in your specific geographic area. Most people who search locally are
looking for immediate solutions to their particular problems and if you are able to attract their attention and provide what they are looking for, they will be only too happy to take advantage of what you have to offer.

Hopefully you can see from this that there are numerous reasons why your legitimate online businesses should be involved in local SEO marketing, and to summarize; you will be enabling hyper-targeted traffic which in turn can substantially increase your conversion rates and in addition you will have less people to compete against. Even if your legitimate
online businesses do not have any geographic restrictions, you can still benefit from making use of local SEO marketing strategies.

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