In spite of the constant information we keep getting about the importance of search engine optimization there are still many online business marketers who seem totally oblivious to the necessity of getting quality targeted traffic to their websites. To increase the volume of traffic to your website whether it is targeted or not; is vital and something that you must think about when working on improving your online business.                                                  

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Remember though that the best kind of traffic to get is still targeted.

Just as a bricks and mortar store depends on constant visitors (if this doesn’t happen then there is a problem with the business) so too does a website need traffic. Think about it, these visitors to your site are all potential customers and without sales you do not have a business. When online businesses refer to traffic it actually equates to the number of visitors to your website, people who may be interested in buying something from you, be it products or services.

Traffic partly determines the possibility of making a profit, very similar to the way in which the number of people entering a mall will determine the profitability of the businesses there. When you have a limited number of eyeballs viewing your website you have very little opportunity to showcase your products. Increasing the amount of traffic is therefore fundamental to your online business succeeding.

There are a number of factors involved when a potential customer browses the internet looking for the solution to a problem they might have and the possibility of them doing business with you. Where this differs from a specialty store where people already know the kind of products they will find there, websites usually are introduced to web surfers via search engine crawlers. When someone types in a particular word or phrase on a search engine such as Google or Bing in the quest to find a product the crawlers search through a massive amount of web information looking for the most suitable words or phrases according to what has been typed and these are the websites that get presented.

What makes the issue complicated is the fact that these crawlers are not actually human, so they are likely to feed you with information that most closely applies to the words or phrases that you entered (according to their own standards) not necessarily yours. This results in them displaying your website for these keywords when it may be totally unrelated to your subject matter or product and may not be what the person searching was looking for at all. When somebody like this clicks on your site it will give you traffic, but this cannot be considered targeted traffic as they are really not looking for what you offer and are unlikely to spend any time on your website.

Even though a large amount of traffic shows that you have a strong web visibility, it is not targeted traffic and therefore will not do much to increase your profitability. Targeted traffic on the other hand is comprised of people who are actually looking for the kind of information or products that you are offering and they are far more likely to purchase from you, which is how you will make money and run a successful online business. Your goal therefore should be to increase targeted traffic to your website.

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