If you have an online business that is not generating an income for you then one reason could be that you are not getting enough traffic to your website. The main purpose of a website is to provide visitors with information, essentially the kind of information that they are searching for. The way that these websites are used to earn an income is by promoting products or services that are allied to the information that they are sharing, but unless that website is getting visitors, then the information and services are wasted as no one is seeing them.

There are a variety of methods that you can use to drive traffic to your website such as making use of search engine optimization, advertising in directories or using pay per click and also through word of mouth or recommendations.

A search engine is a place on the internet where people go to find information that they want or need and this is done by using a search engine such as Google, Bing or Yahoo just to name a few. What generally happens is that that they will enter a keyword which is usually something relating to the type of query they have and the search engine will give them a list of results relating to that word or phrase. If your website has a high ranking for that particular keyword then your site will be displayed in the results and this will lead to traffic visiting your website, so the higher your site is displayed the better the chance of you getting good traffic.

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You get recommendations through other internet users who like what you offer and will recommend your website to other people. Directories areĀ  places online where you can submit your website for listing and it will then be displayed by the directory where it can be accessed by people looking for information in that particular category.

When it comes to getting a lot of traffic to your website either from search engines or directories you will need to be listed or ranked in a reasonably high position. Recommendations on the other hand can come from any source and at any time and the best way to get them is by having happy customers who like the information you offer or are happy with the service or products that you have supplied to them. If you treat them well and conduct your business with integrity, they will be only too pleased to recommend you to their friends and colleagues. Word of mouth is the best form of advertising you can get and the nice thing is that it is free.

Other ways to increase your website traffic are by forum marketing, RSS feeds and blogging. If your website has good quality content then visitors will continue to come back, because what you are giving them is quality information.

These are just a few methods you can use to start getting traffic to your website but there are many more ways that can be used. Just keep an open mind and actively promote your website by making sure that it is correctly search engine optimized and get it in front of as many viewers as possible. Getting traffic to your site can be hard work but if you are willing to do what it takes your efforts will pay off in the end and your online income will increase.

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