Do You Know What Squeeze Pages Are?
When first starting out as an online marketer the amount of work to be done can be quite daunting. With all the information out there it can become quite overwhelming, especially when it comes to all those weird internet marketing terms or simply knowing how to set something up online.
It is important to understand what all the various terms mean if you want to successful, as the more knowledge you have the better off you will be. So today we will talk about squeeze pages and you will learn what they are and exactly what they are supposed to do.
A squeeze page which is also sometimes called a capture page is a page which has been set up on your blog or website with the sole purpose of encouraging people to subscribe to your email list by entering their name and email address in the form provided. To get them to do this you would usually offer them something of value in exchange for the information you require of them.
There are a few things you will need to do when setting up your squeeze page in order to get the best results from it and at the same time there are some things that you should never include on your squeeze page.
Let’s begin with the things that you should include:
a.) A strong headline. This is essential as it will capture the eyes of your reader and make them curious enough to want to find out more by opting in to your subscribers email list. There are 3 ways that you can achieve this. Pique their curiosity – ask a question or instill fear. The question to ask yourself when creating your headline is “How will my reader benefit from the freebie I am offering in exchange for their email address”
b.) Use bullet points; remember to keep your information short and concise, but keep in mind that it must also be informative by letting them know what your free offer is about but without giving them too much information because if you do there will be no need for them to subscribe.
c.) Another option is to add a video to your squeeze page that will give some detail on the benefits of the special offer to your readers. When choosing video it is important to add the bullet points to the page to drive your message home.
Here are some things that you should never to with your squeeze page:
a.) The sole objective of the squeeze page is to get your visitors towards a single goal and that it to subscribe to your email list, then you can then follow up with information (freebie) for which they originally gave you their email address. Show them that you know what you are talking about and that you can help them with what they require. Always keep your information short and to the point.
b.) The entire purpose of your squeeze page is to drive the people who read it towards a single goal, that of subscribing to your list. So do not put ads of any sort or anything else that is likely to distract them from the main purpose of the squeeze page, as the last thing you want to do is to have something there that will stop them from opting in to your email list.
Take a look here at a squeeze page and feel free to join my email list.
Tagged with: what is a squeeze page
Filed under: Internet Marketing
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