Even if you are not a fan of Google you would have to admit that they do a lot to help Internet marketers with their Internet Home Businesses, and they have got to this point in a relatively short space of time.

There are, however, two main things that continue to make Google so successful and are also a huge benefit to Internet marketers and these are Google Adwords and Google Adsense, and in this article we are going to talk about the pros and cons of these two things.

1.  Let’s begin by discussing Google Adwords:

This is by far the quickest way for an Internet marketer to begin getting traffic to their website; it will start coming almost immediately. There is however a point to think about here. If you go into this program without first learning about it  and what is required to run a successful Adword PPC   (Pay Per Click) campaign, you will finish up losing money hand over fist.

To run a successful and profitable PPC campaign using Google Adwords, you will need to learn which keywords to bid on and also know how much you can afford to bid. You will also need to know how many clicks are required to generate a sale.

There are some people who never really understand how this all works and the outcome is that they lose a lot of money. This does not mean that you should not try using this form of traffic generation, provided you start off in a small way and increase your campaign spending as you get to understand how the whole process works and you begin to earn money.

Remember that you will need to develop a good list of keywords on which to bid. You can learn to do this by studying various tutorials that are available online; they will teach you how to find good keywords that are less competitive.

2.  The second thing we are going to discuss here is to become a Google Adsense affiliate. This is a much simpler way to earn extra income as you will be paid be Google each time someone clicks on an ad on your website that has been generated by Google.

Google pays out many millions of dollars every year to affiliates with Adsense adverts on their websites or blogs. In fact Google offers tutorials on how to benefit from these Adsense ads and how to incorporate them onto your website. The more pages you have on your website and the more Adsense ads you incorporate to them, the more money you are likely to earn, as there are more pages for people to visit, and click on the ads.

These are just two methods that you can use from Google to help your internet based business earn extra income and both of these are being used with great success by many of today’s Internet Marketers.

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