It is every bit as important to brand your online business as it is to brand a regular bricks and mortar business. Companies actually spend a large portion of their budget simply to get their brands recognized by consumers who will then associate the product with a particular business or service.

In order to promote your internet based business and market it effectively, easily one of the best means to build your brand is using an e-mail signature, one that will identify you and associate you with a specific type of service or information.

What exactly is an e-mail signature?

An e-mail signature is an identifier that you will usually include at the end of every e-mail message, article, post or thread that you send or publish online.  It includes your name, your company, the title of your website or blog its URL address and other contact information about you.

The e-mail signature is like a real world business card – and its main purpose is to introduce you to visitors and readers and to provide them with a means to get in touch with you or find their way to your website or blog.  It is easy to set up and better yet, you can use it a thousand times each week and it will not cost you a single cent.

How important is an e-mail signature?  Consider the posts in blogs, articles and comments that internet marketers often leave online and on all those e-mails you receive.  At the bottom, you’ll find the ubiquitous e-mail signature with a short description of the website owner and their contact information.

Click on the link provided and you’ll be brought to that internet business owners little space in the Web.  Without a signature, it would be difficult for anyone to locate the URL to your website or blog without actively searching through various search engines.

Promoting your internet business can be done in small yet effective steps.  One of these is by using an e-mail signature.  Here’s how to write an e-mail signature that will work for you and create buzz for your business at the same time:

Most e-mail applications popular today have a tool that allows you to set up your own e-mail signature.  This tool will then automatically add your signature to every e-mail you send out.

Check the e-mail program you are using for this tool.  In Windows Mail or Outlook, for example, writing a good e-mail signature can be performed in just a few simple steps.  Use the signature editor on the program in case you want to make changes or use the signature only on specific e-mails you want to send out.

Include carefully chosen keywords

Other than your contact information, consider using keywords in the text links that are related to your website or blog subject.  This will help increase relevance of the link’s popularity, promoting your business in the process.

Think about all the important information you’ll want to include in your e-mail signature – such as your name, contact details, website / blog address, and keep it short but informative.  You pretty much have a choice on what you want to include but it’s best to stick only to the kind of information that will bring you the best results and promote your business.

Just keep your links minimal.  One or two will do as the majority of readers find multiple links to different URLs a bit suspect.

If you will be submitting some of your blog entries or e-mail content to article directories, find out if these directories have any submission guidelines that you need to comply with.  Generally, you’ll find that directories or databases prefer plain text formatting and specific rules regarding placement, length and structure of your byline.  Tweak your e-mail signature just a bit and you’ll be refused.

Since you cannot bend these rules, you’ll have no choice but to follow these submission guidelines so you can get back to the business of promoting your internet based business.  To solve this, write a few different e-mail signatures and use these templates as needed.  Then update these should changes occur.

This is also a good idea in case you want to send out e-mails with a different theme.  Changing the keywords on your text link will help increase its relevance and promote your website or blog.

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Filed under: Internet Marketing

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