Successful internet marketing begins with a business plan. The reason that so many people
join franchises is because of the proven working business plan that shows them step by
step how to make a success of their business venture. This is equally as important in an
online business as it is with any offline one.

When starting an internet marketing business you need to really think about
whether you are wanting to run an internet marketing business, or just have an internet
marketing hobby where you can make yourself a few hundred dollars a month and just have a
bit of fun. There is nothing wrong with doing this but if you are looking to earn an
online income through internet marketing, then a business plan is essential and you must
treat what you do like a proper business if you want to be successful.

Your first step is to set out your long term goals, in other words how much money you
want to ultimately earn from your online marketing efforts. Secondly what resources do
you have available to help you reach your target? In other words you need to “Begin with
the End in Mind”. So start off by looking five years ahead and then work backwards to see
what steps you will need to take to get there.

Ideally your business plan should be divided into:
Long term (5 years)
Medium term (1 year) and then……..
Quarterly, monthly and daily objectives as this will help to keep you on track.

In addition to this you will need to set out a plan and system for everything that you
do. If your intention is to outsource some of the work for example, article writing then
set out exactly how you plan to go about doing this from hiring the right kind of writers
to how you want the content delivered to you.

If you have a plan that is systemized you will get much better results and get them more
quickly as well. If you have a system in place then whatever you do will be done properly
first time around and save you endless time and also a lot of mistakes. Another very
important step is to consider your costs, work out a budget and stick to it.

Many internet marketers who are merely doing this as a hobby will jump from one program
to another, buy a domain name they never use and spend endless hours listening to various
e-courses. If you are serious about your online business you will set out your business
plan, decide on your budget and only spend money on the things that are going to help
your business move forward and improve your income. By doing this you will in time be
able to earn enough money online to give up your day job and make the online world your
main source of income. But first and foremost you need to decide whether your time as an
internet marketer is going to be spent running a proper business or if it will just be a
hobby for you. This decision will determine how successful you will be.


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