Targeting local organic traffic and using local SEO has become a big part of internet marketing over the last couple of years and the main reason for this is because there are so many more businesses around. As a matter of fact it is estimated that there are approximately close to thirty million small businesses just in the United States and at least 80% of their first time purchasers have found them by looking on search engines.     

Because of this, local visibility has become more important than ever before. It is not important whether you are a work from a home business or a large corporation, by employing a local search engine optimization strategy it is possible to directly increase the amount of first time buyers.  You do not need to create a complicated local SEO strategy in order to encourage local business, there are a few easy steps that you can implement to generate more sales.

One of the easiest things to do, particularly if you are a home based business, is to just claim the profiles of your business that are already in existence. You would probably be amazed by how many search engines and major websites already have your business profile online. Included amongst the most common examples are Google Places, Yahoo Local and Bing Local. If you go through all the verification steps, you will then be able to claim your business profile and modify it so that it is easier for people to find, and also to be sure that the information is actually correct and useful.

It is essential that you take control of the information that is already in existence about your business online. The majority of local listings come through aggregation sites that search through the internet collecting the information that can then be displayed in a single place. If for some reason these aggregation sites find information that is not right about your business it is possible that they will be unaware that they are displaying something that is incorrect. Something that is quite common is that phone numbers or addresses are incorrectly displayed.  The result of this is that a possible customer may be trying to contact you and the data is inaccurate. In the majority of cases they will not try too hard to contact you, but will just move on to the next local business in the same niche as you.

It would also be a good idea for you to create your own central data location. There are thousands of information aggregation sites on the internet that contain information about your business and the best method to leverage this exposure and create more local organic traffic would be to have a place where any potential customer goes directly and this could either be your own website or a social network site, for example a Facebook Fanpage. This will ensure that any customer, no matter where they learn about your business, will be sent to the same place. You must allow these sites to send you traffic, but at the same time you need to still be able to take control of this traffic as quickly as you can.

So you can see from this that there are numerous methods that you can use to benefit from local organic traffic for your business. The main thing is understanding the key to why local search engine optimization strategies are important to your business and how you can best leverage the aggregation sites. The three main steps you can take is to be sure to claim all of your business profiles that are already in existence, to take control over that information that is being displayed with regards to your business, specifically the phone numbers and the address, and finally you must make sure that you have a central location to which all of this organic traffic is sent such as your own website or a social network profile.

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Filed under: Search Engine Optimization

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